Time Warner Cable broke its biggest marketing effort to date, a $15 million
campaign that involves cross-channel spots, spot television, radio, print and
outdoor vehicles.
The campaign's theme line, 'Now Anything's Possible,' is accompanied by the
image of a flying pig. Ads call attention to consumers' having more control via
video-on-demand, subscription VOD, home networking and other new products and
services either offered by the MSO or about to become available.
Local divisions will support the effort with supplemental
campaigns.
