Time Sets Launch of ‘Life’ VR App

Time Inc. is launching a new virtual reality (VR) app that will feature content from across the company’s brands, including TimePeopleEntertainment Weekly and Sports Illustrated, the company announced May 5.

Life VR will debut this fall as a free app for both iOS and Android devices, and will be the home to all of Time’s VR content, covering news, travel, sports and more. The content will work with both VR headsets and without them as a 360-degree mobile device experience.

“Throughout its history, Life has been a lens through which to see deeper into the world around us,” said Nancy Gibbs, editor of Time and head of the Life brand. “This breakthrough in technology now invites our audience not just to observe but to experience the stories we are telling.”

Read more at B&C.