In its most aggressive original-programming campaign to
date, New Frontier Media's adult pay-per-view services will offer several original,
erotic movies as part of a Halloween promotion.
During the week of Oct. 29 through Oct. 31, New
Frontier's Pleasure and The Erotic Network (TEN) adult pay-per-view services will air
several world-premiere, adult-entertainment features with a Halloween theme, said New
Frontier Media director of marketing Mark Grant. During breaks, the networks will also air
segments from an originally produced parody of the popular film The Blair Witch Project,
The promotion is the first for the upstart company, whose
services currently boast a combined 6.5 million subscribers. "I felt we should do
more events and promotions to differentiate ourselves from the rest of the pack,"
Grant said. "It makes the network more interesting and enjoyable for the
"Theme-based promotions are critical to our primary
goal of boosting affiliate PPV buy-rates," said New Frontier Media Inc. senior vice
president of sales Ken Boenish. If the Halloween promotion proves to be successful, Grant
said, the network would look to create similar themed-programming campaigns each month,
beginning next year.
"It provides us a chance to do something new, and if
it works we can do it again and again," he said. "We want to provide our
customers with more of what we think they want."
Added Boenish: "Beyond our monthly schedule of world
premiere features, we plan to continue to aggregate humorous, entertaining and exclusive
programming for our affiliates' benefit on a regular basis."
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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