-Hoping to "jump-start the interactive-television revolutions,"
Telewest Communications plc
has joined forces with
to create a new ITV co-venture called
SmashedAtom. Under the deal, Telewest will hold 60 percent of Smashed Atom, and Atomic Tangerine will own the remainder.
SmashedAtom-with help from Telewest subsidiary
-will act as an ITV consultant, offering concept and graphic design support to television programmers, advertisers, retailers and government departments. SmashedAtom will target ITV services that are offered via digital satellite, cable and terrestrial platforms, the companies said.
Former Flextech vice president Jonathan Peachey will serve as SmashedAtom's chief executive.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.