Univision may be first in the Nielsen ratings, but NBCUniversal-owned top rival Telemundo is the first to reach 1 million subscribers on YouTube — an ever-growing platform of performance to digitally savvy Hispanic millennials coveted by brand managers and marketing executives.
YouTube’s Telemundo channel had nearly 1.03 million subscribers as of Dec. 13.
Launched in September 2011, Telemundo's YouTube channel features original content available exclusively through the digital delivery platform, in addition to best-of clips of Telemundo's over-the-air programming.
Since Jan. 1, Telemundo's YouTube channel added 613,000 subscribers, a figure that reflects the launch of new content designed to accelerate the channel's growth. The channel saw an increase of 460 million views during the first 10 months of 2015 compared to the year-ago period, according to YouTube Analytics.
Telenovelas comprise the bulk of the content immediately made available to YouTube channel visitors, with episodes of Señora Acero 2, Bajo el Mismo Cielo and Celia prominently displayed on the main page. Other shows available for viewing on the channel include the DIY home-repair series SOS Salva Mi Casa. There’s also a discussion board where visitors can sound off on what they want to see on the channel.
Telemundo’s other YouTube channels have also seen strong growth, picking up 1.1 million subscribers through the first 10 months of 2015.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.