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Telemundo: Full-STEAM Ahead

Telemundo has partnered with Excelencia in Education and the Smithsonian Latino Center to support its Apprender es Triunfar (Learning Is Succeeding) initiative aimed at Latino students.

The year-long campaign, promoted via two websites (telemundoteinspira.com/aprender-es-triunfar in Spanish and telemundoteinspira.com/learning-is-succeeding in English), is designed to get Latino youths and their parents more involved in STEAM education, which includes Science, Technology, Engineering Arts and Mathematics.

Excelencia in Education will work with Telemundo to create co-branded content, such as a “Latinas in STEAM” white paper that will tie into Women’s History Month, in March, and a fact book that will include research and statistics on the current state of Latinos in education. The Smithsonian Latino Center will focus on reaching out to Latino youth and families via its “¡Descubra! Meet the Science Expert” series, which will showcase STEAM education and career paths. That program will extend through this year’s Hispanic Heritage Month, scheduled for Sept. 15-Oct. 15,

“We are dedicated to providing Hispanics with the best information about education in the science, technology, engineering, arts and math fields as we work towards increasing Hispanic representation in those career fields,” Raquel Egusquiza, NBCUniversal’s vice president of community affairs, Hispanic enterprises and content, said.  

Excelencia in Education and the Smithsonian Latino Center join existing partners the League of United Latin American Citizens (LULAC), ¡Adelante! U.S. Education Leadership Fund and the Society of Hispanic Professional Engineers (SHPE). So far the program has distributed backpacks to students in key Hispanic markets, hosted an education town hall meeting and released a documentary film, Underwater Dreams, in Los Angeles and New York. 

In another move to support the campaign, Telemundo will begin airing monthly news segments on Noticiero Telemundo  profiling prominent Latinos who have succeeded in a STEAM field. Additionally, the network will create public service announcements, aimed at parents and featuring news anchor Jose Diaz-Balart and reporter Vanessa Hauc, to promote awareness of career opportunities in the various STEAM fields.