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Telemundo Adds Daytime Head

Jose Perez has joined Telemundo Communications Group Inc. as senior vice president, daytime entertainment programming.

Perez had been president of Maximum Capacity Entertainment, a TV- and film-development company for the U.S. Hispanic market.

In this newly created post, Perez will develop strategy and criteria for the selection of programs, hire and supervise executive producers, work closely with talent and collaborate with senior VP of marketing and promotions Michelle Bella to develop a daytime promotional strategy.

Also, Emilce Elgarresta will take on the role of senior VP, entertainment specials, and Ximena Herreria will assume the newly created position of VP, talent development.