Boston -- TechTV announced its new network tag line Monday: 'New Things. Turn
Us On.'
The network said it chose the tag line to reflect its brand and
personality.
TechTV will launch the tag line in August with updated television spots
airing on cable networks and DirecTV Inc. across the country. The spots will
contain a mix of technology-related lifestyle shots that reflect the network's
programming.
'We wanted our new tag line to communicate the infectious and energizing
aspects the network has to offer,' TechTV chief operating officer and executive
vice president Joe Gillespie said in a prepared statement.
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