TBS' Twister Blows Away Competition

TBS Superstation's Atomic Twister spun its way to the top of the
household-ratings heap last week, but it didn't have enough momentum to carry
TBS to a weekly basic-network ratings win.

TBS' 1.9 household rating for the week of June 3 through 9 finished in a
second-place tie with Turner Network Television and Nickelodeon, behind
Lifetime's 2.1 mark, according to a Turner Entertainment Research analysis of
Nielsen Media Research data.

Cartoon Network (1.8); ESPN and MTV: Music Television (tied at 1.5); USA
Network (1.4); and A&E Network and FX (tied at 1.2) rounded out the top

Atomic Twister's 5.9 rating is the highest rating for a basic-cable movie
this year, besting the 5.1 generated by Lifetime's Jan. 21 airing of original
movie drama Video Voyeur.

TBS' movie -- about several mega-twisters that threaten to cause a
nuclear-power-plant meltdown -- also beat out the 5.6 household rating for MTV's
2002 MTV Movie Awards show, although the annual awards ceremony took the
top slot in both the adult 18-through-34 (3.7 million viewers) and 18-through-49
(4.8 million) categories for the week.

The special -- hosted by comedian Jack Black and actress Sarah Michelle
Gellar -- also helped MTV to finish first among all basic networks in those same
demographic categories.

On a total-day basis, Nickelodeon finished first with a 1.6 rating, followed
by Cartoon (1.3 rating) and Lifetime (1.2).

Attracting an average of 357,000 adult 18-through-34 viewers over a 24-hour
period, MTV outlasted TBS' 266,000 mark, but TBS on average captured more
18-through-49 viewers (562,000) during the week than its closest competitor,
Lifetime (538,000).

Lifetime was tops among basic networks in total-day numbers with adults 25
through 54, drawing an average of 583,000 viewers, followed by TBS

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.