Celebrating the success of Major League Baseball's Atlanta Braves on the
field over the past 10 years, TBS Superstation has thrown out the first pitch on
an extensive marketing campaign hailing that history.
At the center of the '10 Years of Great Baseball' promotion -- encompassing
on-air, print, outdoor and radio components -- are former Braves Sid Bream and
Francisco Cabrerra, the runner and batter who propelled the squad to the 1991
World Series with a two-out, ninth-inning rally against the Pittsburgh Pirates
in the National League Championship Series. The play featured Cabrerra's single
to left field and Bream sliding under Barry Bonds' belated throw.
On-air, Bream and Cabrerra are seen driving the Braves on a TBS-branded cart
throughout the United States.
In addition to the aforementioned media vehicles, TBS -- which will air a
total of 90 games during the 2001 season -- will showcase the 'Decades Awards.'
During 28 telecasts through June 12, viewers can log on to atlantabraves.com
to cast votes for their favorite Braves moments.
Each vote enters participants into a random-drawing sweepstakes to win team
memorabilia and to qualify for the grand prize: a trip to the 'Braves on TBS
Ultimate Baseball and Barbecue Weekend.'
The winner will get to barbecue at TBS' 'Man Made Movie House' on Lake
Allatoona, Ga., and spend time with former Braves greats. Additionally, the
prize includes a VIP day at Turner Field, replete with private stadium tour and
a pregame reception with all-time home-run leader Hank Aaron.
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