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Synacor Hires RCN Marketer

Synacor said it recruited former RCN marketer Barbara “Bobbie” Herbs to head up marketing at the company, which aggregates content for high-speed-Internet portals.

Herbs, who worked as vice president of marketing, programming and video-product management at RCN, will serve as VP of marketing at Buffalo, N.Y.-based Synacor.

Before joining RCN in 2002, Herbs was the principal at Denver-based Sage Marketing Resources, where her clients included WildBlue Communications. She also worked earlier at McClain Finlon Advertising, PrimeStar, American Cablesystems and Greater Media in Philadelphia.