SVOD Subscriptions Grew by 28% in 2019

By Daniel Frankel
last updated

The average SVOD subscriber paid for 1.59 subscription streaming services last year, Digital TV Research says

(Image credit: Future)

Global gross subscriptions to subscription video-on-demand streaming services grew by 28% to around 642 million, the UK’s Digital TV Research reports.

Stripping away promotions and drilling down to the nitty gritty of who actually paid for their SVOD services, the research company said net SVOD subscribers increased by 16% to 403 million. The average SVOD user paid for 1.59 subscription streaming services in 2019, up from 1.44 in 2018. 

Adding 43 million SVOD customers in 2019, the U.S. reclaimed its narrow lead from China in gross SVOD subscriptions—each country supports around 200 million, and together they control around 63% of the global SVOD market, Digital TV Research said. 

Here’s a chart for you to look at:

(Image credit: Digital TV Research)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!