SundaySky Broadens Personalized Advertising Horizons

SundaySky, a company that specializes in delivering targeted video ads and video billing, has launched its SmartVideo lifecycle marketing platform , which helps marketers deliver their messages through personalized storytelling.

SundaySky, which counts Cable One as a customer and is backed by Comcast Ventures, said campaigns can be configured and managed through a self-service SmartVideo console. Its new platform also includes a scene library and story management system, and templates for personalized video ads that can be delivered via email, messaging systems and landing pages.

 “SundaySky has made it easy for Cable ONE to be even more creative and incorporate scalable, multi-touch engagement video in our customer lifecycle,” said David Burzynski, director of digital media at Cable One, in a statement. “Putting the power of personalized video creation and management in our hands, as marketers, accelerates our time to market and our ability to affect our customers.”

Other announced SundaySky partners include AT&T, OfficeDepot and Allstate. Other listed customers include Cox Communications, Verizon Communications, and Time Warner Cable.

SundaySky recently notched a $20 million “C” round led by Comcast Ventures, with participation from Liberty Global Ventures, Vintage Investment Partners, and existing investors Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners.