E! Networks senior vice president of marketing Stephen Croncota will assume
the additional responsibilities of heading programming for Style, company
officials announced Tuesday.
In his new post, Croncota is responsible for all day-to-day operations of
programming and production for the fashion, beauty, home and entertaining
channel. He reports to E! Networks executive vice president of programming Mark
Prior to joining E! in 1999, Croncota was senior vice president and creative
director at Cartoon Network, where he helped to establish the animated channel
by shaping its positioning and look.
Prior to that, he was marketing director at Condé Nast, working on the launch
team for its Details title.
One of the first major programming splashes under Croncota's watch centers on
Style's upcoming coverage of Mercedes-Benz Fashion Week from the catwalks
erected in New York's Bryant Park.
As the official television network of Fashion Week, beginning at 8 p.m. each
day, Style will present two-and-a-half hours daily from Sept. 7 through 15.
For its part, sister network E! Entertainment Television will devote a
half-hour at 6 p.m. from Sept. 10 through 14 to the spring-fashions showcase,
culminating its Fashion Week lineup with a one-hour wrap-up at 6 p.m. Sept.
Style's anchor duties will be led by Krista Herman. The former fashion
correspondent for Canadian programmer ChumCity International Inc. will be
assisted by Lloyd Boston, trend and style commentator for NBC's Today,
who will provide color commentary. Sports Illustrated swimsuit model
Michelle Behennah will work backstage, while trend correspondent Jane Buckingham
will offer insights on what fashions and colors will influence
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