The NUE-TV service has closed its doors, ending a three-year run to compete against Black Entertainment Television for the African-American cable marketplace.
NUE-TV founder Dennis Brownlee confirmed on Nov. 4 that the entertainment and
lifestyles channel, which was in front of 2 million households, was officially
off the air.
Left standing are two African-American targeted services: BET and
Atlanta-based Major Broadcasting Co.
A proposed third minority-targeted network, spearheaded by rap music and
fashion mogul Russell Simmons, is on the drawing board.
NUE, launched by Brownlee and veteran cable executive Robert Townsend -- now
at the upstart The Employment Channel -- positioned itself as a family oriented
entertainment service targeted to the African-American audience and a competitor
to then music-video-heavy BET.
Despite signs of support -- notably distribution deals with AT&T
Broadband, Time Warner Cable and Cox Communications Inc - NUE fell victim to the
severe market downturn over the past two years, making it impossible to raise
the $100 million it needed, Brownlee said.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.