Galavisión's format -- overhauled one year ago from cutting-edge
entertainment and reality shows for young Latino adults to live international
news, sports and entertainment for general audience consumption -- will remain
largely intact in the 2003-04 season.
The Univision Communications Inc.-owned cable network has four new shows on
its fall-season agenda, three in the news and sports field, executives announced
at Univision's upfront event Wednesday morning in New York.
Premiering ahead will be Los Reporteros (The Reporters) an
investigative-report-focused newsmagazine; Por la Puerta Grande (The
Grand Entrance), an entertainment hour; Accion (Action), offering
weekend sports highlights on Sunday evenings; and Mas Deportes (More
Sports), a live sports magazine featuring athlete profiles.
Galavisión now programs about 60 hours per week of live newscasts, sports and
variety shows, the majority of which originate from Grupo Televisa S.A., the
Mexico City-based broadcasting organization.
Joanne Lynch, hired a few months ago as the channel's senior vice president
and general manager, maintained that despite the format change, ratings among
the 18-through-34 Latino crowd have not only held, but increased.
"What a difference a year makes," she said.
