Starz Names Jeffrey Hirsch President and CEO

Starz has promoted former network COO Jeffrey Hirsch to president and CEO, the network said Thursday.

Jeffrey Hirsch

Jeffrey Hirsch

Hirsch, who joined Starz four years ago and was promoted to COO in 2016, will oversee business and programming strategy for Starz. Hirsch, who has been running the network since the March departure of former CEO Chris Albrecht, has overseen the increase of Starz’s domestic subscriber base to 24.7 million from 23.5 million and has continued growing the Starz OTT service, currently at 4.4 million subscribers, according to the network.

RELATED: Starz President/CEO Albrecht is Leaving

Since Lionsgate’s acquisition of Starz in December 2016, Hirsch -- a former Time Warner Cable executive who joined the company in July 2015 as president of global marketing and product development -- has played a lead role in integrating Starz into the Lionsgate family and exploring opportunities for the two companies’ combined suite of OTT offerings, according to the network.

“Jeff continues to lead Starz’s transformation into one of the world’s premier subscription platforms,” said Lionsgate CEO Jon Feltheimer in a statement. “He has a clear strategic vision, great understanding of where our business is headed and strong relationships that will all contribute to Starz’s continued strong growth and evolution.

On the original programming front, Hirsch has already greenlit three new series, including female produced/written shows Dangerous Liaisons, dark comedy Shining Vale and a Power spinoff series starring Mary J. Blige in a lead role. In addition, Hirsch has greenlit a third season of drama series The Girlfriend Experience.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.