Synacor said it has appointed Lisa Donohue, Starcom Global Brand President, to its board of directors, effective May 18.
Donohue, who joined Starcom in 1987 and previously was CEO of Starcom USSA, is also a member of the Publicis Media global leadership team. She is also president of the Board of Trustees at Milton Academy in Massachusetts, and serves on the boards of She Runs It and The 4A’s.
Synacor, which specializes in customized web portals and TV Everywhere authentication systems, said its advertising platform reaches more than 200 million monthly uniques. For Q1 2017, Synacor pulled in ad revenue of $10.7 million, and total revenue of $26.5 million.
“Advertising is a significant line of business at Synacor and is poised to grow rapidly. Lisa’s depth of advertising experience coupled with her exceptional global marketer perspective, makes her an excellent addition to Synacor’s Board,” Synacor CEO Himesh Bhise said, in a statement. “Her success shaping Starcom into an entrepreneurial, creative, and data-driven organization will be invaluable as we expand Synacor’s programmatic business and mobile monetization.”
“I am honored to join the Synacor Board at such an exciting time for the company, and the industry,” added Donohue. “Marketers continue to navigate the ability for technology to fuel more meaningful consumer connections. Synacor is positioned to do just that and I look forward to working alongside Himesh, the Synacor Board and the management team in expanding the business.”
Donohue graduated from Brown University with a B.A. in Organizational Behavior and Management and Economics.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.