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Sponsors Flock to ‘Nación ESPN'

ESPN Deportes on Feb. 14 premiered Nacion ESPN,  the first ESPN
Deportes show to be produced from ESPN's studios at L.A. Live in Los Angeles.

Modeled after ESPN's SportsNation,
Nacion ESPN is hosted by Adriana
Monsalve and David Faitelson, who moved west from the channel's Bristol, Conn.,
headquarters.

The show premiered Monday night at 10 p.m. ET with a healthy
dose of sponsors, including Toyota, Farmers Insurance, Burger King, AT&T
and Miller Lite.

As presenting sponsor, Toyota was featured during the top
stories as well as the "Pulse of Nation," segment in which the hosts discuss
the top, buzz-worthy stories of the day according to fans polled via the
Internet.

Toyota is also sponsor of the "Web Wall," a giant branded
video board that serves as the hub for fan interaction, displaying the top
tweets and Facebook posts of the day, as well as the hosts' opinions.

Farmers, for its part, is sponsor of "The Interview,"
featuring special guest interview segments with athletes, coaches, actors,
singers, comedians or Latino public figures who will speak about their passion
for sports,including some funny personal stories about their life and careers.

Miller Lite will be featured at the end of the interviews,
during friendly competitions between the show's hosts and the guest in a
segment called "The Competition." Burger King will sponsor "Gametime," a
current-events debate segment, and AT&T will sponsor a segment that allows
viewers to share their sports-related photos with a national audience.