Spike TV is taking an innovative approach to its coverage of San Diego’s Comic Con International this year, allowing fans to influence programming choices by engaging with the network on social media.
The network will begin airing interstitial programming centered around the events at the San Diego Convention Center beginning Saturday, July 26. The programming will conclude with an hour-long Comic Con special on Thursday, July 31 at 11:00 p.m. ET/PT.
Spike TV is asking viewers to use the hashtag #ControlTheCon in order to tailor its coverage of events to fan requests. Featured content on the network will include panels for NBC’s Hannibal and HBO’s Into The Storm, amongst several others.
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