Ezra Greene, vice president of content for Spike.com
For young, Web-savvy men, few jobs exist cooler than Ezra Greene’s. The 37-year-old oversees content for MTV Networks’ Spike.com, so he gets to scour cyberspace for any and all relevant original and user-generated content. Examples include videos of cute chicks practicing mixed martial-arts moves on each other and videos of hot women posing in front of pimped-up cars.
Identifying and aggregating content for Spike.com’s eight channels of online video content: girls, wheels, action sports, film and TV, video games and gadgets, viral videos, music and network support (content based on existing Spike TV shows).
Spends more than 20 hours of a 40-hour work week canvassing content that would appeal to Spike TV’s young male demo.
Prior to joining Spike last month, worked as director of online for Fox Atomic, a movie studio aimed at the 18-year-old male viewer.
Weeding through the “tons” of video content available on the Web in an effort to find the right ones for spike.com. “There’s a lot of content out there that will appeal to a male — go to the top views on YouTube and most of them will feature a scantily clad female. There’s going to be content that on a cosmetic, superficial level works with what we’re doing, but on a deeper level may not break out from the clutter or is duplicative of what else is out there.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.