Kagan, founded in 1969 and based in Monterey, Calif., provides proprietary financial data and forecasting for cable, broadcast TV, radio, satellite, entertainment, wireless communications and programming sectors.
SNL, based in Charlottesville, Va., said it will integrate Kagan's analysis into its online-information service over the course of 2007. SNL compiles research data for the banking, specialized financial services, insurance, real estate, energy, media and communications industries.
"As SNL expands its business coverage to include media and communications, this acquisition instantly positions us as the foremost source of must-have information on the sector," SNL president Mike Chinn said in a prepared statement.
SNL spokesman Rick Wilkes said about 30 Kagan employees will join the company.
In March 2006, Kagan merged with JupiterResearch to form JupiterKagan. SNL, however, is buying only the Kagan assets of the combined firm, Wilkes said. JupiterKagan -- which will retain ownership of JupiterResearch -- is a portfolio company of MCG Capital, which bought Kagan Research in 2004.
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