Showtime and Marnier Lapostolle Inc.'s 'Grand Marnier' are teaming up for
the 'Soulful Summer Sweepstakes,' a promotional tie-in to support the third
season for the network's original series, Soul Food.
Posters in stores that sell Grand Marnier will support the sweepstakes
promotion, as will a 30-second promo spot on Showtime and 60-second spots on
radio stations in the top 10 DMAs.
The grand prize in the sweeps, which will run now through Sept. 4, will be a
banquet for 20, including food, drinks, DJ and limousine service -- all valued
at $10,000. First prize, to be awarded to 25 entrants, will be Weber-Stephen
Products Co. 'Genesis' gas grills.
Consumers can enter via www.sho.com or via mail-in entries available at
stores carrying Grand Marnier.
The promotion will also call attention to the relaunch of
the Soul Food
Web site, additions to which will include a special section in conjunction
with Grand Marnier, featuring recipes and monthly theme-party ideas based on
characters from the primetime series.
There will also be a virtual store where consumers can buy Soul Food
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.