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Showtime Anytime Reaches The Apple TV

Showtime has extended the reach of its authenticated TV Everywhere service, announcing Tuesday that it now offers access to Showtime Anytime on the Apple TV.

The app offers authenticated pay-TV subs with on-demand access to hundreds of hours of programming, including originals such as Homeland, Dexter, Ray Donovan, Masters of Sex and Penny Dreadful, as well as Showtime’s East and West coast live feeds.

Apple has sold more than 20 million Apple TV units. Programmers that supply content or have developed full TVE plug-ins for the Apple TV include CNBC, Fox, History, Lifetime, ACC Digital Network, The Weather Channel, PBS, ESPN, Disney Channel, Disney XD, Disney Junior and HBO, among others.

In addition to the Apple TV, Showtime Anytime also runs on Web browsers, iOS- and  Android-powered smartphones and tablets, the Xbox 360, Amazon Fire TV, and  Roku streaming devices. The premium programmer expects to offer the app on the Xbox One later this year.

MVPDs with Showtime TVE rights include AT&T U-verse, Blue Ridge Communications, Bright House Networks, Cablevision Systems, CenturyLink Communications, Comcast, Comporium, Cox Communications, DirecTV, Eatel, Fidelity Communications, FPB, GCI, Google Fiber, Grande Communications, MCTV, Mediacom Communications, Metronet, RCN, Time Warner Cable and Verizon FiOS.