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Showtime Anytime Launches On Xbox 360

While Microsoft continues touting new gaming console Xbox One as a comprehensive entertainment box, the system’s predecessor has added access to Showtime’s TV Everywhere Platform. 

Showtime Networks has added its authenticated Showtime Anytime service to the Xbox 360, available for free to all Xbox Live members and Showtime subscribers. In addition to the platform’s large selection of on-demand content, Showtime Anytime will offer Xbox users the ability to watch live broadcasts of both the East and West coast feeds. 

Showtime Anytime also integrates well with the Xbox Kinect, the motion and voice controlled device that was introduced on the Xbox 360 and became a key feature of the Xbox One. The Kinect allows Showtime viewers to browse titles and control playback without the use of a controller or remote. 

Tom Christie, President, Distribution, Business Development and Network Operations, Showtime Networks Inc., explained that the network plans to offer its authenticated service on as many platforms as possible for viewers. 

“The launch of Showtime Anytime on Xbox 360 is the logical next step in the expansion of our service. Our goal is for our subscribers to have the ability to access their favorite Showtime series wherever, whenever and however they want to watch across multiple platforms, so we’re excited to bring our award-winning programs to Xbox Live’s growing membership of millions,” Christie said in a statement. 

Showtime Anytime is expected to launch on the Xbox One later this year.