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Sex , Boxing Drive HBO

Home Box Office enjoyed a stellar ratings weekend with the June 22 season
premiere of Sex and the City and a June 21 live World Championship

The opening episode of the sixth and, most likely, final season of Sex
generated a 15.1 household rating within the premium channel's universe,
nearly matching the 15.2 of last season's premiere episode. Overall, eight
episodes comprising the fifth season averaged a 14.4 rating, according to the

One day earlier, the network's Lennox Lewis-Vitali Klitschko
heavyweight-championship fight garnered a 13.4 rating, the highest mark for a
boxing match since the 1999 Oscar de la Hoya-Oba Carr bout registered a 14.6

Lewis retained his heavyweight belt after the fight was stopped in the sixth
round due to a severe cut over Klitschko's left eye.

"This demonstrates that the heavyweight championship of the world is
big-event programming," HBO Sports president Ross Greenburg said in a prepared

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.