Showtime Event Television will distribute 2000's first
major pay-per-view boxing event on March 3, when welterweight champion Felix Trinidad
meets super-middleweight champion David Reid.
Undefeated International Boxing Federation and World Boxing
Council welterweight champion Felix Trinidad will move up in weight to fight undefeated
World Boxing Association super-welterweight champion David Reid in a rare Friday night PPV
show, Showtime sports and event programming senior vice president and executive producer
Jay Larkin said.
"This shapes up to be a very compelling, first big
fight for the year," Larkin said.
The fight had been plagued by legal problems involving
Reid's promoters, America Presents, and Home Box Office over a television deal. With
those issues settled, the fight will take place in Las Vegas.
The suggested retail price for the event is $34.95, well
below the $49.95 price charged for most of last year's major PPV events.
"We think the price point is the appropriate
price," said Larkin. "We're not posing this as a major event, but rather a
terrific boxing show."
The undercard will feature six-time world champion Julio
Cesar Chavez and popular female pugilist Christy Martin, Larkin said.
The event will air one day before a TVKO-scheduled
Hispanic-oriented fight card featuring World Boxing Association bantamweight champion
Paulie Ayala. That fight card will sell for a suggested $24.95, TVKO said.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.