SeaChange Exec Joins YuMe

Venkat Krishnan, an exec late of SeaChange International and Alcatel-Lucent, has joined digital multiscreen video advertising specialist YuMe as senior vice president of product.

Krishnan most recently serves as business unit head/VP of advanced advertising/monetization at SeaChange.

“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video,” said Ayyappan Sankaran, co-founder and CTO, YuMe, in a statement. “Having a veteran of the space to lead our Product team will be a huge asset in innovating for the future of digital video.”