SCTE Hires Marketing VP

The Society of Cable Telecommunications Engineers (SCTE) said it has hired cable and telecom industry vet Terry Maloney to the post of vice president, marketing and business development.

Maloney (pictured) will be taking on the duties of Bill Schankel, who is leaving SCTE at the end of the month for a new job opportunity.

Maloney has held senior-level marketing positions with Comcast, AT&T Broadband, and Tele-Communications Inc. (AT&T Broadband and TCI are now part of Comcast) during his two-decade career.

Most recently, Maloney was responsible for marketing to Fortune 1000 companies for Entertainment Promotions, and was a vice president with Philadelphia-based D4 Creative Group, which developed and implemented marketing strategies for Comcast, Cox Communications, Charter Communications, Time Warner Cable and other MSOs.

At Exton, Pa.-based SCTE, Maloney will be focused on creating and executing on opportunities to drive visibility and success in the market for SCTE, including the Energy 2020 and Corporate Alliance Partner (CAP) programs, SCTE Cable-Tec Expo, and other educational, standards, and thought-leadership activities, SCTE said.

“As our membership has risen by 57 percent to 22,000 over the past year, there has been need for a similar escalation in our marketing and communications efforts,” said Mark Dzuban, president and CEO of SCTE, in a statement. “With the addition of Terry Maloney to our senior team, we can significantly and strategically expand communications that will enable individual and corporate members to unlock the full value of SCTE membership.”

Maloney, a winner of multiple Addy and Telly awards, holds a bachelor of arts in telecommunications from Texas Tech University.