Sci Fi Channel said Monday that it has restructured its marketing team and
added new staff.
Adam Stotsky has been named vice president of brand marketing, reporting to
senior VP of marketing and creative Dave Howe.
As part of the restructuring, Howe integrated Sci Fi's on- and off-air
marketing teams in order to create a more unified marketing message.
The company plans to launch a new brand campaign and on-air look in the
fourth quarter. During the quarter, the network plans to launch a Steven
Spielberg miniseries, Taken.
Also new to Sci Fi are Andrew Schulman, director of consumer promotions; Mike
Eilperin, VP of creative; Rohitash Rao, creative director, advertising; and
Calvin Chu, design director.
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