SBS, MySpace Latino Partner to Promote TV, Radio Content

Spanish Broadcasting System has partnered with social networking site MySpace to provide content from its television and radio properties, and help attract Hispanic audiences to the site’s Latino spin off.

A campaign titled “Queremos un millón de amigos” (“We Want a Million Friends”) will be promoted on all SBS television and radio properties, as well as their Web sites, and aims to get 1 million people to MySpace Latino (

Through the agreement, MySpace Latino will provide community, video, IM platforms and hosting capabilities to SBS, while promoting SBS shows and artists on MySpace Latino. Financial terms were not disclosed.

“This strategic alliance will continue to strengthen our online presence and enhance the user experience of our growing audience,” said Cynthia Hudson Fernandez, chief creative officer and executive VP for SBS and managing director of Mega TV and SBS Interactive, in a statement.

In addition to SBS, other content providers for MySpace Latino include Billboard en Español, Gibson Guitars and ImpreMedia, which will provide sports content for the site’s soccer channel, Todo Fútbol.

In a separate statement, Victor Kong, VP and managing director of MySpace Latino, said the newly revamped service offers content that’s relevant to Latinos living in the United States, showcasing sports, entertainment and video content. MySpace Latino, which launched in beta last year, officially kicked off April 11 at this year’s Latin Billboard Conference.

The bilingual site focuses on the 9.7 million Hispanic members who are part of MySpace’s online community.