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Rovi Opens Up World Cup Metadata Spigot

Rovi said it has opened up availability to its metadata for the 2014 FIFA World Cup as the big tourney gets set to kick off in Brazil on June 12.  

Rovi said the metadata is being offered worldwide and will be used by major networks, service providers, consumer electronics device makers and online video portals to help consumers discover and find content and coverage surrounding the World Cup. Metadata for the games will include editorial info on popular players, event history and facts and imagery on the 32 competing sides, and is offered in more than a dozen languages, the company said.

Tied in, Rovi said it is integrating advanced advertising feature on “millions” of cable set-tops that will come into play as users actively search for contnet.

The database in play for the World Cup is part of Rovi Video, offering a vault of info on TV programs, movies, celebrities and sports.