Rentrak Corp. said Wednesday that vice chairman and director Brent Rosenthal will succeed Paul Rosenbaum as non-executive chairman of the board upon Rosenbaum's retirement later this year. In addition, CEO Bill Livek was named to the additional position of vice chairman of the ratings measurement company.
The changes will take effect at Rentrak's annual meeting of shareholders, slated for Aug. 24.
Rosenthal is a partner in affiliates of W.R. Huff Asset Management, an early backer of Rentrak, and has been on Rentrak's board since 2008. Livek joined Rentrak as CEO in June 2009 from Experian Marketing Services. Rosenbaum served as Chairman and CEO of Rentrak from 2000 to 2009 and as Non-Executive Chairman since 2009.
"Brent has played an important role in securing Rentrak's position as the leading provider of consumer entertainment behavioral databases across all digital media screens," Livek said in a statement. "Brent and I would like to offer our sincerest gratitude to Paul for his many years of dedicated service to Rentrak. Paul was instrumental in the company's diversification from a provider of home video products to a trusted partner in media analytics across all forms of entertainment. We wish Paul happiness in the next chapters of his life."
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