Rogers Gets 4K Music

XITE, a Dutch music company, said it has launched a 4K music video offering in Canada following a new distribution deal with Rogers Communications.

Rogers is offering the new 4K service from XITE on channel 987. Access is limited to Rogers 4K subs who have a NextBox that supports the video format.

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“The launch in Canada is a great first step for XITE in North America. I am very happy with this partnership and with all of our new Canadian viewers,” Cees Honig, CEO of XITE Networks U.S.A., said in a statement.

XITE, which launched its music television channel in 2008, said it is now distributed in 15 million-plus homes in the Netherlands, Belgium, Germany, Qatar and, most recently, in Canada.