Ratings Intelligence, the research firm acquired in April by Multichannel News parent company NewBay Media, relaunched on June 30. Under NewBay’s leadership, the company has ramped up its content output and leveraged NewBay’s significant editorial and technical resources to create more value for site subscribers.
“Ratings Intelligence is a unique and powerful resource for industry executives and researchers, offering actionable insights based on daily ratings, viewership trends and real-time news,” NewBay Media CEO Steve Palm said. “Best of all, this data is delivered through an intuitive, interactive and easy-to-use interface that also allows access to a library of over 4,500 analytical reports.”
The website’s primary mission is to put ratings data into context for busy media executives who use it to make more data-backed business decisions. Every day an analysis, graph and table of the previous night’s ratings data is published to the site. Ratings Intelligence analysts also publish weekly, monthly and quarterly network and program rankers and daily trend reports that dive into business trends to give subscribers a unique, independent perspective.
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