Rainbow Sends Viewers to Sportskool

Rainbow Media Holdings Inc.'s sports division is cooking up a video-on-demand
service featuring athletic-instruction videos.

Sportskool, earmarked for a fourth-quarter launch, will draw from 1,500
in-depth expert instruction and coaching segments covering 90 different sports
and fitness activities, Rainbow Sports Networks senior vice president of
marketing and communications Dan Ronayne said.

Along with major sports like baseball, basketball, football, hockey and
soccer, the service will also feature instruction and guidance in such
activities as bowling, running, volleyball, snowboarding, skateboarding and

Rainbow hopes this variation of its Mag Rack specialty-video service will
draw from the 36.2 million six- through 17-year-olds who play team sports and
the 51 million Americans who regularly participate in fitness activities.

The service will target parent coaches who need guidance within their
respective sports, Rainbow Sports president Andrea Greenberg

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.