Rainbow Networks Get More From Miramax

Rainbow Entertainment Services’ cable networks will gain access to more than 86 theatricals from Miramax Films under a multiyear agreement.

Beginning in 2006, Rainbow’s commercial-free Independent Film Channel will feature the broadcast television premieres of such Miramax films as City of God, Dirty Pretty Things, The Magdalene Sisters, The Barbarian Invasions, Buffalo Soldiers, and The Quiet American, said Rainbow executives.

In 2006, Rainbow’s ad-supported basic network WE: Women’s Entertainment will bow such titles as The Human Stain and Daddy & Them, while AMC will air Chicago, The Cider House Rules, and Good Will Hunting throughout the life of the agreement, terms of which were not disclosed.

The networks also have rights to air a portion of the first network window of Cold Mountain, beginning in May 2010.

The deal follows on the heels of a similar pact reached last year, which involved 84 titles.

Rainbow Entertainment Services president Kathleen Dore said the deal solidifies a commitment to acquiring award-winning films.

“Miramax releases some of the most highly regarded films and this deal has a number of award winners, so we look at it as a very high-profile deal and one that showcases our investment in the highest quality movies,” she said.

“The ability to target the audience with Rainbow’s channels is important to us,” Miramax COO Rick Sands said.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.