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Rainbow Hopes Viewers Pick ‘World Picks’

Rainbow Media Holdings Inc. is introducing four new foreign-language on-demand services and a suite of digital international services.

Grouped as "World Picks," the services are positioned to help operators better serve diverse ethnic communities, according to Cynthia Burnell, senior vice president and general manager of digital media for Rainbow’s IFC Cos.

Four World Picks On Demand subscription-video-on-demand services -- Hindi On Demand, Latino On Demand, Mandarin On Demand and Russian On Demand -- will each offer 20 hours of international programming per month, including movies, music performances, series, religious and spiritual programs, children’s shows, documentaries and language instruction.

Content is 100% refreshed every 30 days.

The World Picks Networks include 13 foreign-language linear channels imported from various countries, including Maria Vision (Mexico), Canal (a) (Argentina), Zona Latina (Chile), CCTV-4 (China), Mee TV (India) and Romanian TV (Romania).

The revenue split would be 50-50 on SVOD sales, with retail rates to be negotiated system by system or MSO by MSO.

For more on World Picks, please see R. Thomas Umstead’s story on page 8 of Monday’s edition of Multichannel News.