MTV's controversial show Skins is on General Motors' "do not buy list," according the Parent Television Council.
A day after Taco Bell pulled its ads from Skins, which is construed by some as child pornography and depicts the drug and sex habits of teens, GM responded to concerns from PTC member about ads for the Chevy Volt that appears on the show.
"GM told PTC that Skins was on its ‘do not buy' list on MTV, and that MTV admitted placing the Chevy commercial on Skins in error. GM also stated that MTV had apologized for its error," the PTC said in a statement.
The group is now targeting other companies that advertised on the first episode of Skins. Those include: Schick Hydro, H&R Block, L'Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.
Read more at B&C here.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.