Programming Bigwigs Set for SkyFORUM Panel

The Satellite Broadcasting & Communications Association announced Wednesday that a hefty group of programming executives will participate in the "2004 Programming Matrix" panel at its SkyFORUM conference in New York April 13.

The list of executives who will discuss the most pressing issues that affect the satellite-entertainment industry includes: David Baldwin, executive vice president, program planning, Home Box Office; Sean Bratches, executive VP, affiliate sales and marketing, ESPN; Bill Giorgio, senior VP, sales and affiliate relations, Starz Encore Group LLC; Mark Greenberg, executive VP, Showtime Networks Inc.; Lori McFarling, senior VP, affiliate sales and marketing, Discovery Communications Inc.; and Dennis Quinn, executive VP, business development, Turner Network Sales.