Price Could Drive IPTV

New research from JupiterResearch shows that 52% of video subscribers would switch to IPTV service if they could get the same channel selection for a better price.

Some 46% of respondents expressed interest if a la carte programming would be available. But there was little enthusiasm for HDTV or video-on-demand, with only 6% and 3%, respectively, interested in those services.

“While IPTV proponents get caught up in the futuristic possibilities of the technology, consumers remain much more levelheaded about what they look for in a TV service,” JupiterResearch research director Joseph Laszlo said.

“Competitors looking to deploy IPTV should avoid overwhelming the consumer with Jetsons-like ‘TV of the future’ and focus instead on delivering real value in terms of TV of the present,” he added.