Pop network has named industry veteran and former Pivot general manager Kent Rees as its new chief marketing officer, the company announced Thursday.
In the newly created position, Rees will oversee the CBS/Lionsgate-owned cable network's brand strategy, creative and research in addition to consumer, ad sales and affiliate marketing duties, said network officials. Rees, who will report to Pop president Brad Schwartz, will also lead Pop’s digital business.
Rees was most recently general manager of the now defunct Pivot cable network where he oversaw the launch of such series as Please Like Me, Fortitude and Hit Record on TV. Prior to Pivot, Rees was head of marketing for Bedrocket Media Ventures, where he led brand and digital marketing for a series of YouTube channels.
“It is rare that you get to add such an accomplished media crusader, brand-builder and digital innovator to your executive team,” said Schwartz in a statement. “Kent has a demonstrated track record of building disruptive channels, break-through multi-platform brands and award-winning creative. As we leap from emerging network to prominent media brand, there is truly nobody better to help get us there. We are lucky to have him join our extraordinary team.”
Added Rees: “I am really excited to join Pop at this moment in time. It’s a fast-growing network with a lot of momentum already built. I look forward to accelerating the brand and digital growth as we prepare for a terrific slate of original programming in the near future. I love the energy that Pop brings to the brand and the viewer experience. It’s just a blast to watch.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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