Playboy TV Targets ‘YouTube’ Generation With Short-Form Programming

Playboy TV is devoting its daily three-hour, primetime programming to the short-form programming desires of the male, “YouTube” generation.

The adult-themed, pay TV network recently launched Playboy Prime, an innovative daily 8 p.m. to 11 p.m. block of programming designed to appeal to the short-form preferences of the network’s key 18-34 year old male viewer demographic, according to network executives.

Playboy Prime’s programming schedule includes 10 to 15-mintue snippets from Playboy TV’s top series such as Totally Busted, Naked Happy Girls and Sexcetera, the network said.

In addition, the block will also feature shorts from its recently launched series, Hot Babes Doing Stuff Naked, in which Playboy TV personalities perform in the buff such viewer-email suggested tasks as house cleaning, tennis playing and deep sea fishing.

In addition, the network will debut several new shows, including Playboy News, which takes a behind the scenes look at Playboy Enterprises, as well as The Playboy Radio Minute, which offers uncensored video from the studios of Playboy’s 24-hour Sirius Satellite Radio channel.

In November, the network will premiere a new scripted comedy series, Canoga Park, which chronicles the misadventures of a hapless adult film mogul and his crew as he dreams of producing the ultimate adult film blockbuster.

“The response to the new format has been tremendous,” said Todd Schwartz, Playboy TV’s Vice President, Programming in a statement. “The new broader programming mix has struck a chord with our viewers and we believe we’ll increase the overall time spent viewing Playboy TV.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.