Playboy `Exposes' Reality Series

Playboy TV will make its contribution to the reality TV trend with the debut
of 7 Lives Xposed, a weekly series that promises to take television
voyeurism to a new level.

The part-scripted, part-reality series, which debuts Oct. 21, places a group
of seven adults in a loft infiltrated by 40 cyber cameras. Participants are
encouraged to engage in numerous sexual escapades, Playboy Networks Worldwide
president Jim English said.

Although various scenarios have been penned for the 13-week, one-hour skein,
most of the action, dialog and interaction between the participants is
unscripted, according to English.

The on-air series will be accompanied by a 'provocative' online component at
7livesxposed.com.
Internet users can download character biographies, photographs and possible
interviews with the characters.

Additional footage from the show can also be accessed through Playboy's
fee-based 'Cyber Club' area within the playboy.com Web site, the network said.

While Playboy's Playmate programming is reality-based by nature, Playboy
Entertainment Group executive vice president of production Sol Weisel said, 7
Lives Xposed
is the network's most unique original project to date.

'We took the most interesting elements of reality television and combined
them with scripted drama and a very sexy young cast,' Weisel said. 'This
combination has created a unique and very sensual series that will provoke
heated audience reactions week after week.'

Added English: 'For us, this is just a different form of reality programming
that we've been doing for years.'

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.