Philo Adds Hallmark Networks

Entertainment-only virtual MVPD Philo has added The Hallmark Channel, Hallmark Drama and Hallmark Movie & Mysteries to its skinny $16-a-month, 40-plus-channel bundle.

The San Francisco start-up said Hallmark has been the most requested channel from its subscribers, who don’t get any sports but enjoy a low-cost selection of networks including A&E, AMC, BBC America, Comedy Central, HGTV, Food Network, MTV, Nickelodeon, History Channel, OWN, and Viceland, just to name a few channels.

Related: Philo Adds Revolt, aspireTV and UPtv to $20 Streaming Package

Philo is promoting the timelines of the acquisition, with Hallmark joining up just as its “Countdown to Christmas” slate of original TV movies ramps up—the first of 22 new themed movies premieres Saturday with “Christmas at Pemberly Manor.”

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!