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Comcast Corp.'s cable unit last week said Patty Miller was named to the newly created position of vice president of advertising and brand marketing.

Miller, who was senior director of marketing, advertising and creative services at Comcast Cable Communications, will focus mainly on developing and executing tactical marketing strategies and advertising across all Comcast Cable and Comcast Online Communications divisions.

Miller played a key role in Comcast's recent brand strategy, which included developing a new logo.