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ABC Family has added Sabrina Padwa as senior vice president, business affairs, based in Burbank, Calif. She was VP, business affairs at ABC Studios.


Karen Bressner has joined AccuWeather as head of digital advertising sales, based in New York. She comes from Topps, where she oversaw partnership sales for the company’s mobile apps.


Carol Eggert has joined Comcast in Philadelphia as vice president, military and veteran affairs, responsible for all aspects of veteran and military outreach across Comcast Cable and NBCUniversal.


Paul Guayardo has joined Discovery Communications in Silver Spring, Md., as chief commercial officer. He comes from DirecTV, where he was executive VP, chief revenue and marketing officer.

Also, Discovery promoted Bruce Campbell to chief development, distribution and legal officer, adding oversight of the domestic distribution and Discovery Education businesses.


Joe Simon has joined Atlanta-based global television and digital media technology services firm Encompass Digital Media as chief operating officer. He most recently served as chief technology officer at Univision Digital.


Vancouver-based broadband-device provisioning and service activation solutions firm Incognito Software Systems has named Chris Busch as its chief innovation officer. He comes from Arris, where he was director of product architecture for the assurance business unit.


Sebastian Dungan has joined Lifetime in Los Angeles as vice president, original movies. He had been a founding partner in 72 Productions, an independent production company.


Scripps Networks Interactive has advanced Shannon Jamieson Driver to senior vice president, network marketing and creative services. She had been senior VP, marketing and creative services for HGTV, DIY and GAC.

Also, Gabriel Gordon was upped to to vice president of network research, from.

And Freddy James was promoted to senior vice president, network integrated programming, from senior VP, strategic programming and program integration.

Finally, Alaka Williams was named senior vice president, network human resources.


Spanish-language media company Univision Communications has upped Rosemary Mercedes to senior vice president, corporate communications, based in New York. She has managed the company’s New Yorkbased communications team since 2006.


Independent content studio The WorkShop in Radnor, Pa., has promoted Tom Farrell to CEO and executive producer from president.