Los Angeles-based brand response ad agency Hawthorne Direct has elevated John Pucci to chief marketing and creative officer. He had been chief creative officer.


Kevin Vitale was upped to senior vice president, brand marketing at IFC, responsible for the overall conception, creation and implementation of all brand creative. He had been VP, brand marketing.


Peter Dobrow was named vice president, communications at NBCUniversal Hispanic cable network mun2. He comes from Comcast, where he was executive director, corporate communications.


Saul Delage has been named vice president, global channel development at Chicago-based local and social marketing automation technology provider SIM Partners. He comes from Razorfish, where he was VP, business development.


Spike TV has upped David Phillips to vice president, brand marketing and creative. He had been creative director.

Anhelo Reyes was named vice president, brand marketing and activation at Spike TV. She comes from ABC-Univision joint venture Fusion, where she was VP, marketing and led the channel’s marketing efforts at launch.

Finally, Jennifer Savage advanced to vice president, brand marketing initiatives at Spike TV. The 12-year Viacom Entertainment Group veteran had been senior director, creative services and marketing.


Paul A. Gómez has been named Washington, D.C.-based senior director, government affairs, at Telemundo. He comes from Walmart Stores, where he was director, corporate affairs constituent relations.


Turner International Asia Pacific has named Awantika Sood as Singapore-based sales director, representing the Turner Broadcasting System unit’s Kids and Entertainment brands in Southeast Asia. She comes from BBC Advertising, where she managed ad sales for TV and digital platforms.


TVGN has named Pam Bertino as Los Angeles-based senior vice president, content distribution of the network to be rebranded as POP early next year. She comes from Ovation, where she was senior vice president of content distribution.


Ross Martin was named vice preisdent of marketing strategy and promotion at Viacom Media Networks, leading the unit’s research, data, development and creative strategy teams to find new ways to engage with viewers. He had been VP of Scratch, Viacom’s creative consulting team.


San Francisco-based Wohler Technologies tapped Dayan Sivalingam as director of engineering for its RadiantGrid business line. Sivalingam comes from Harmonic, where he was engineering manager for software development, new media.