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Payforview.com to Offer VOD Flick

Fresh from its Sept. 22 Ultimate Fighting Championship Webcast, Internet company Payforview.com plans to stream video for at least three live pay-per-view events in the fourth quarter.

The Internet company generated around 350 buys for its live UFC Webcast, which retailed for $4.95, Payforview.com chief marketing officer Dan Scott said. Though offered through direct-broadcast satellite services, the UFC is not distributed via cable PPV because of its perceived violence.

The event did draw more than 113,000 users to the site during the cybercast, including 1,300 unique hits.

"The average length of time per visit was 15 minutes, so we were happy with the results," Scott said.

Along with the mixed martial-arts bouts, the Webcast also offered parallel content-including fighter bios, pictures, statistics and related trivia-at select moments during the live show. The event also featured an opportunity to chat live at ringside with a UFC expert.

Representatives from Semaphore Entertainment Group, which distributes the UFC events, could not be reached for comment at press time.

Payforview.com expects to stream another live UFC PPV event-and another martial-arts show-sometime next month, Scott said.

The company will offer a Nov. 14 PPV concert featuring rock 'n' roll veterans the Moody Blues for $4.95, Scott said. For a week after the event's premiere, payforview.com will offer the show on-demand at a reduced price of $2.95, he added.

Continuing its VOD experiments, Payforview.com will also offer one of acclaimed movie director Francis Ford Coppola's first films,Dementia 13, later this month. Scott said the horror film would be offered free of charge in an effort to drive visitors to the site.

"We were originally going to charge less than $1, but we decided it would be better to give the movie away in order to drive hits to the site," he said.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.