Patty Hirsch has been named SVP and GM of Warner Bros. Digital Labs (WBDL) and head up a team that powers Warner Bros. Digital Networks’s portfolio of digital offerings.
Hirsch will also oversee DramaFever, an OTT-delivered, subscription service focused on TV shows and movies from Korea and romantic comedies. Warner Bros. acquired DramaFever in 2016.
She’ll work with Seung Bak, current head of Warner Bros. Digital Labs and CEO of DramaFever, on a multi-week transition plan, after which Bak will leave the company to pursue entrepreneurial projects, the company said.
Hirsch is based in New York and reports to Jay Levine, executive vice president of WBDN.
Prior to joining WBDN, Hirsch was an exec focused on multi-platform digital offerings, including SVP, digital for Time Inc., and GM of its Sports Group. She is also late of CBS Interactive, where she was VP & GM digital media, and was with Muze (now part of TiVo/Rovi), Synacor and Charter Communications.
She earned her Bachelor of Science degree from the University of Colorado.
“I am thrilled that Patty is joining the fast-growing Warner Bros. Digital Networks family,” Craig Hunegs, president, WBDN, and president, business and strategy, Warner Bros. Television Group, in a statement. “Along with her wealth of knowledge, Patty brings to Warner Bros. Digital Labs a passion for, and commitment to, innovating through technology that will help take this group to new levels of success.”
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